We provide farmers spectral data to optimize water and nitrogen application. Specifically, we use UAVs/ aerial photography and spectral image processing to monitor crop variables like -
(1) Nutrient status
(2) Water stress
We make the data actionable (eg, when should you apply water, where are clogs/leaks in the irrigation lines) and send it over the cloud to farmers. Our business model is data as a service; we deliver the data periodically in exchange for recurring revenue.
This year is expected to be the driest in Californian history. Farmers across California and the world face resource crises due to climate change, droughts, regulation, and other factors. These farmers can use our data to optimize crop management decisions like fertilizer application, irrigation schedules, differential irrigation, and more without any upfront capital expense.
The hardware and image processing software we are developing turn the raw spectral images into actionable recommendations to farmers.
We use off-the-shelf hardware components which we integrate into a small, modular box. We can mount the box onto a UAV or airplane (eg, crop duster). This lets us outsource the flight capital and operations to people like crop dusters who have strong relationships with farmers and are motivated to sell our data services in order to increase their own flight revenues.
--Image processing and data delivery--
Our software corrects the raw image data and mosaics the pictures into a larger composite image. We then post-process the data to extract relevant information create prescriptive recommendations (eg, what is the ideal time to water, how much yield is this field losing vs an average field). Finally, we deliver the data over the cloud to a farmer who can view the data on both mobile platforms and their desktop.
Robbie grew up in an agricultural family in South America and Ash worked in large scale farms in Colombia and Brazil. We saw that farmers have difficulty making efficient decisions due to the huge scale of their operations and spectral imaging could be a way to make farming data-driven.
After interviewing farmers across the world, we found strong needs to conserve water and nitrogen. We dreamed of a company which could help farmers make better use of their resources and Ceres Imaging was born.
Our mission is to conserve the world's resources. Our technology can make a significant impact on the environment and farmers.
Climate change and resource depletion are some of the great challenges of our generation, and many farmers are facing going out of business due to increasing water scarcity and fertilizer regulation.