Consumers spend 12 weeks online before visiting a dealership. 88% require a test drive before buying. 75% of decision makers are female. 94% say the experience is not good.. Where do consumers go if they don't end up buying your car and why? This is what we call the "offline zone" in the retail buying process.
TheCarTest is an independent new car service providing individual… · More buyers with trusted mobility advisors. Consumers can choose from a range of vehicles & short list the ones they like on a 3-7 day test drive. Plus, All new car buyers through the program also receive 3 years free servicing & roadside assistance included.
Our swipe'n'drive match-maker focuses on the emotive buyer behaviour while forging direct 'brand-to-buyer' connections. During the test drive you will be asked to rate the car, the more you rate the better your discount gets! The brand then in conjunction with TheCarTest promotes preferential pricing points once the test drive is over.
October 2017—We reveal the CarTest brand in preparation for launch
It's official! We have launched our new website courtesy of Hungarian Designer, Viktor Vörös. Viktor was kind enough to take on our project after… · More hounding and harassing the poor guy for more than 12 months! Highly regarded as one of the worlds finest designers, some of his best work features Billy Idol, L'Oreal, Microsoft, Prada, Rolls Royce and Disneys' "UP", by Pixar. Thanks legend!
May 2017—Foundation designs by Catherine Kasuma & iOS Dev by Xin Zhao
TheCarTest App is a new car model launching pad for OEM's, driving a "bums on seats" marketing approach which sits well 'above-the-line… · More with TV, Radio & Print as an innovative and extremely cost effective (product first) advertising platform!
Here's a quick look into the unique New Car Retail experience TheCarTest takes on approach with its Test Driving, New Car Buying Members.
October 2016—Save Time, Money & Stress with the 7day CarTest
TheCarTest, Consumer Journey
User enters their Budget $$ & Segment Size
TheCarTest lists all relevant vehicles available from the 63+… · More brands available to purchase/order/buy in Australia.
The consumer selects what they wish to Test drive. Only the vehicle images are displayed with each fee relevant under the program $50 / $75 / $100.
*No retail prices or redundant data/info is shown!
TheCarTest Concierge will arrange a schedule to pick up/drop off in that week, either to their home or office.
Upon Test Drive completion; The OEM has a 'one-time' opportunity to contact the client (email only) where they must provide an upfront "Preferential" below-retail price offer (avg.$2,888 discount) which is valid for 3 months and only available to the local dealer relevant to the customer's postcode & PMA.
Once a purchase is made; The fees spent on that particular vehicle driven are refunded by TheCarTest via a Visa Debit Cash Card - This ensures the concierge service is free . The manufacturer reimburses TCT those fees making the business model a healthy return and a highly disruptive model to the likes of Carsales, Drive.