Set creative direction for brands and projects while overseeing copy, art, photography, and film; produced original content, internally and for clients; pitched and delivered...more award-winning film and content that fulfilled client needs; oversaw agency marketing, including blog content creation, social media, and sales collateral; facilitated brand messaging and strategic communications planning workshops; managed strategic partnerships and helped nurture and close sales pipeline opportunities.
Director of Marketing and Customer Success
2016 - 2017 (about 1 year)
Advocated internally for a culture of customer success, leveraging data to gain a deeper understanding of customer behavior and inform acquisition and retention strategy;...more managed CX team; advised product team based on customer needs and issues; focused on how to constantly improve CX business processes to achieve better outcomes, efficiency, and sustained growth; directed brand marketing initiatives, including brand partnerships, content, social media, events, and paid marketing strategy.
Oversaw marketing initiatives across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. Leveraged knowledge of content,...more optimization, brand consistency, analytics, and meaningful measurement to help Analytics Pros meet their business objectives. Collaborated with the Directors of Sales, Strategic Partnerships, Account Management, and Human Resources to help define both AP's brand story and the story as interpreted by the customer.