Buzzstarter helps CMOs drive massive amount of traction to their marketing campaign leveraging emerging mobile and web distribution channels.
Lead by serial entrepreneurs and leading growth engineering experts, our proprietary technology seed, track and amplify reach into these fast growing channels where overwhelming majority of consumers are now at.
Mobile and social represent two of the fastest growing marketing vertical expanding at 50% per year. Buzzstarter aims to the leading growth driver in the $22.5B market.
Within 5 months, we have 10 repeating Fortune 100 customers (Dove, Degree, Axe...etc) using our platform with 0 churn. We reached a $1.5 million runway and are growing rapidly. Further, over 20 confirmed leading brand clients (CBS, Aeropostale, Lionsgate films, Kroger, Meijer…etc) are in the pipeline with revenue potential of over $3.5 million dollars.
By creating ad units where there are no ad units, Buzzstarter is opening an entirely new category.
Buzzstarter is powered by an exchange in the backend. The exchange connects a two sided market place gaining access to inventories on channels that typically have no ad platform/network yet. Our technology tracks emerging mobile channels and in real time identifies the best channels for different types of content. Our algorithm then calculates the inflection point for us to to maximize the arbitrage between the cost to gain access and ROI.
Ken (Product, Growth; Background in Computer Science and Math) - Serial entrepreneur with exit in the E-Commerce space. Have done E-Commerce, Consumer and Enterprise startups.
Alexi (Engineering) Programming since 12, ran a development lab and lead a team of 10 engineers.
Alex (Sales and BD) Worked with Michael Eisner (CEO of Disney) at Vuguru, previously at Startup America and Carrotmob.
All have known each other for years and have collaborated on multiple projects and carried through.
We are at a paradigm shift of emerging mobile and web channels taking over traditional channels. Vast majority of consumers are moving into these fast growing channels but CMOs have no way to access the abundant inventories on them.
Serial entrepreneur with exit in E-commerce, built a course file sharing site for Columbia students, held Growthathon, the first growth hackathon to bring growth engineers together.
Programming since 12, built a number of MVPs with Ken Zi over the years(Fanbulous, Fantoon network, Hubdrop...etc); produced 17 peer-reviewed articles in reputable journals, 8 refereed conference proceedings and 9 conference abstracts or poster to finish PhD. Managed a team of 10 engineers.