We make it _really_ easy for advertisers and publishers to buy and sell ads directly.
We believe that more and more advertisers will be moving direct ad deals with publishers into self-serve systems. Publishers want this, too. They save time, and get to focus on their core business (content creation).
We're working to build powerful self-serve tools for advertisers and publishers making/spending 5K to 500K per month.
We're placing a big bet on self-serve display, and native advertising.