Button connects the mobile economy, making it easy for consumers to discover and purchase what they want, when they want it - with the tap of a Button. The company provides the easiest way for mobile brands to connect with one another, facilitating discovery and transaction among consumers with a contextually-relevant experience. Current partners on the platform feature industry leaders such as… · More Uber, Condé Nast, OpenTable, Hotels.com, Foursquare, and more.
The company was founded in 2014 and is based in New York City. Button has raised more than $34 million in seed, Series A, and Series B funding from Norwest Venture Partners, Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice Ventures, VaynerRSE and others.
January 2017—A mobile concierge in the palm of your hand,
We’re excited to announce our latest creation — the Hotels.com Concierge. Think of this as a mobile concierge in the palm of your hand: whether it’s booking… · More a table, a ride to the hotel, or finding a local deal while in town, users will now have an array of options during their travels, all with the touch of a Button through the Hotels.com app.
January 2017—Merchants pay based on their relationship with customers.
Customer Segments are available for any of our merchant partners so they can pay only the desired amounts to acquire new customers or re-engage existing… · More ones. This also includes the ability to change offers and spend in real-time to optimize for their performance goals, and see that every transaction that results from these segmented offers is attributed and affiliated to understand their top performers.
November 2016—We’re bringing our native product cards to the mobile web.
We took a big first step forward introducing Buttons on the mobile web and quickly followed up with support for Commerce Cards. These were great for… · More displaying merchant inventory that tended towards a list, but for single-item inventory, we knew we could do better. So today we’re bringing our native product cards to the mobile web.
November 2016—We are releasing fine-tuned customization for your Buttons
This week, we’ve kept up the momentum by releasing more fine-tuned customization for your Buttons. On top of choosing which partner Buttons to display, you… · More can now select the most relevant type of content to display for those Buttons. We call these options “Context Modes,” or simply Modes.
October 2016—We are introducing updates that give you clearer reporting.
We’ve introduced real-time data into your Dashboard, meaning you see your performance update as soon as users interact with your Buttons. Now your Button’s… · More views, taps, deep links, app store views, installs, and orders will show up in your Dashboard within seconds of the event being reported to us. Along with fresher data, we’ve revamped our filtering capability. It’s now a breeze to scope the entire Performance page to a specific partner or operating system.
July 2016—Create your own Button to preview your brand and products
Our new Campaign Builder gives commerce apps a way to quickly start setting up Buttons, and tangibly see their brand and products come to life as actions and… · More inventory previews as they would appear in publisher sites and apps.
July 2016—We’re adding our Commerce Cards to the mobile web
We recently introduced Buttons that work on the mobile web, so that users are connected to their intended actions, wherever they are on mobile. Today, we’re… · More adding our Commerce Cards to these Buttons, meaning a native-feeling inventory preview will show for your mobile web users, in-line and within your page.
May 2016—We expanded Buttons to work on the mobile web
Buttons connect people to their next intended action based on the context of their experiences. We know, however, that people’s experiences on mobile are not… · More just in apps, but also across mobile websites. Today, we’re announcing that Buttons now work on the mobile web as well.