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Burrow

Paid Acquisition Manager at Burrow

New York City · Full Time
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Job Description

If puzzles and mysteries don’t intrigue you, no need to read on…

Burrow is currently looking for a Paid Acquisition Manager to lead and manage our paid campaigns, initially focusing on Paid Social, and then incorporating Search.

This is a rare opportunity to join an in-house Acquisition Marketing team at a rapidly growing, market-leading Direct to Consumer company revolutionizing the retail industry.

We need a performance marketing expert, obsessed with combining using data and creative thinking to drive potential customers down through sales funnel. You’re both an expert in the tried and true platforms (Google, Facebook, etc.) but always eager to stay on the bleeding edge and find new ways to both acquire and retain customers.

Uncovering mysteries with the goal of profitably acquiring customers is the name of the game.

Lead the utilization of Paid Media channels through campaigns and ongoing marketing to achieve revenue/lead goals
Plan, design, and build highly scaled paid search, social, display and video ad campaigns across multiple platforms
Analyze PPC, Facebook & Display campaign performance (Google Analytics & DCM) to maximize customer acquisition and user engagement
Deliver regular reports to gauge effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels
Identify, gather, integrate, and analyze relevant data, including tracking delivery against goal and providing recommendations to improve campaign performance
Track campaign against key performance indicators, including but not limited to: impressions, clicks, CTR, interaction rate/time and site activity
Have a focus on audience segmentation, budget, ROAS, and the quality of deliverables
Conduct ad-copy adjustment and testing according to best practice
Create and present detailed paid campaign reports

Qualifications:
BA degree in Marketing with a concentration in Digital
Minimum of 3+ years of paid search/SEM marketing experience
Ability to analyze data and trends
Expertise with SEM bid management platforms
Expertise of Google Adwords
Experience with Google Analytics and Google Tag Manager
Keyword research and experience managing campaign budgets

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What We're Building

We all live busy lives. We maintain motion from one thing to the next. Long trips and late nights at the office. This party, that party, carpools, conferences, bucket lists, big plans, and all the things that test our patience in between. These experiences, both frantic and fantastic, define who we are. They push our lives forward.

But with all this movement, there is a special feeling we get when we stick our key in our front door, turn the knob, and step inside, entering into the place where we feel most comfortable.

At Burrow, we strive everyday to work towards giving everyone the chance to feel finally home.

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Burrow Team

Cameron Drake
Experienced engineer with lots of startup and infrastructure experience.
Wesley Wey
Burrow • Corkologist • Brooklyn Wolf • Studied at UVA