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Beautiful building toys for girls

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KidsToysTeaching STEM Concepts
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Beautiful building toys for girls
Build & Imagine is a new construction toy company founded by award-winning toy designer Laurie Peterson to get girls (and boys!) building. Build & Imagine StoryWalls are illustrated building sets that connect with magnets to ignite a world of imaginative play for ages 4-10. The San Francisco Chronicle called StoryWalls, "an innovative toy to teach science, technology, engineering, and math (STEM)."

We're design complete on our first three play-sets, had a successful Kickstarter campaign where we raised 150% of goal, are patent pending, and just came back from a great show at ToyFair where we onboarded retailers for our holiday launch including Amazon, Zulily, MakerShed, and The Grommet. This is a multibillion dollar category with the highest growth rates in the toy industry, and it's ripe for disruption.
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Laurie Peterson

Avatar for Laurie Peterson
Award-winning toy designer and Founder of Build & Imagine • Worked at @Sifteo, @Leapfrog Enterprises • Studied at @University of California Berkeley, @University of California, San Diego
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