Senior Digital Account Executive
2016 - Present (over 3 years)
* Managed a digital team of 4-5 reports and led the development of digital strategies to achieve clients' goals through the planning and implementation of paid advertising...more campaigns, search engine optimization, email and social media marketing, website development, and content creation. * Oversaw the digital engagement and advertising strategy on the winning California proposition - Yes on Prop 68 for Water, Parks, and Natural Resources - and organized a coalition of advocacy organizations onlin
* Managed programmatic ad campaigns for top brand accounts including: Hyundai, Best Western, True Religion, Dignity Health, and Infiniti Motors. * Oversaw all operational...more set-up and client communication for sophisticated branding and direct response campaigns, totaling a $7,000,000 book of business. * Analyzed data and compiled audience insights to provide in-depth client feedback on strategy for future digital campaigns.
Business Development and Marketing Manager
2014 - 2015 (about 1 year)
* Supported the VP of Business Development by attending networking events, political conferences, and managed the firm's CRM to exceed the yearly revenue goal of $2.5 million....more * Led guided demos, created marketing kits, and built relationships with state Democratic party directors to integrate the firm's newly launched self-service tool in local races across the country. * Established and structured the company's marketing team and implemented Pardot to launch an email marketing program, while i
2014 (5 months)
* Worked in a team environment to ensure full campaign delivery on 193 ad campaigns for competitive Democratic races during the 2014 cycle using the most advanced data and...more modeling combined with cookie-targeting to reach voters online. * Managed programmatic ad campaigns including media planning, implementation in DFA/DCM, and operational set-up in a variety of platforms: DBM, The Trade Desk, BrightRoll and Facebook.
Led digital strategy for the winning Proposition 68 campaign on the 2018 California ballot. Oversaw all social media management, content strategy, list building, and digital advertising.
Oversaw a programmatic digital advertising campaign for a statewide education reform organization. Managed a million dollar budget and executed digital brand lift study that showed positive lift in favorability.