BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. For the first time, CMOs and their teams have a complete picture of Marketing’s impact on revenue. Through multi-touch attribution and intelligent forecasting, B2B marketers can now understand the revenue impact of every decision, and align marketing plans with business priorities. BrightFunnel’s clients are… · More data-driven B2B organizations such as Cloudera, Hootsuite, Invoca, Nimble Storage, New Relic and ServiceMax.
February 2016—BrightFunnel Account-Based Marketing Analytics
I'm proud to announce BrightFunnel Account-Based Marketing (ABM) Analytics. BrightFunnel ABM Analytics helps B2B marketers better measure and optimize… · More their ABM efforts. This is the only ABM analytics tool that fully measures ABM in the context of all your marketing initiatives and is built on the BrightFunnel multi-touch attribution platform.
I'm excited to announce that the same BrightFunnel experience that you know and love is now also available directly in Salesforce.com.
As many… · More of you know, we started BrightFunnel to solve some really hairy analytical problems related to attribution and forecasting. The right way to solve these problems is to build a world-class analytical platform outside of Salesforce.
A dedicated source of truth, unconstrained by CRM data models, for marketers who didn’t want to (or couldn’t) add hundreds of custom fields and make a mess out of their CRM.
We delivered that, and it’s used by the most cutting edge data-driven marketers, such as Cloudera, New Relic and Nimble Storage.
Today we're excited to publish the latest addition to our customer success series with brand a case study. Read on for an overview of how Nimble Storage… · More was able to drive 128% increase in booking with BrightFunnel, or download the full case study today !
Today marks another exciting milestone for BrightFunnel as we were pleased to announce the launch of Revenue Waterfall™ at The Marketo Marketing Nation… · More Summit. The new offering automates the tracking of stage progression across demand generation efforts, extending the core BrightFunnel platform multi-touch revenue attribution and campaign performance insights and furthers the company's mission to connect marketing spend to revenue results.