Womply is a software-as-a-service (SaaS) startup serving 450,000+ American small businesses. I built marketing and communications from the ground up and lead corporate marketing,...more brand strategy, product marketing, partner marketing, content marketing, internal and external communications, and design.
Partner and executive vice president
2012 - 2016 (about 4 years)
Method Communications is a full-service public relations and integrated marketing agency. I was an equity partner and executive vice president. Built and managed the agency's...more largest book of business. Planned and executed some of the agency's largest and most iconic campaigns.Led client communications strategies through IPOs and M&A exits, including strategic planning, media relations, analyst relations, investor relations, and road-show messaging.
Director of Strategic Marketing & Public Relations
2008 - 2012 (about 4 years)
UVU is one of the nation's largest open admission universities. Key strategist during multi-year rebranding during evolution from state college with 20,000 students to a university...more with 36,000 students.
- Led integrated marketing, public relations, front-end web marketing, internal communications, and executive communications. - Creative lead on branding, advertising, and recruitment campaigns. - Official spokesperson.
Utah Media Group is a publisher and distributor of ad-supported content. Managed all editorial and branding projects for magazines & custom publishing division. Editor...more of monthly business publication, Utah CEO.
Also led company's marketing research efforts, including sales enablement materials and collateral for sales team of more than 100.
>15 years of experience in public relations, corporate communications, executive communications, crisis communications, corporate marketing, integrated marketing, content marketing, product marketing, messaging and positioning, and brand strategy.
** Built a SaaS startup's corporate marketing and communications program from the ground up
** Helped transform a small, regional boutique public relations agency into a Silicon Valley heavyweight and the Holmes Report's Tech Agency of the Year
** Rebranded one of the nation’s largest universities
** Secured earned media in nearly every major business, consumer, and technology news outlet
** Led executive positioning and communication for dozens of founders, CEOs, university presidents, philanthropists, and a U.S. congressman
** Won national awards for writing and integrated marketing campaigns
** Built and led high-performing teams