BlueChilli is a startup investment group that empowers entrepreneurs by providing the technology and business resources to enable non-technical founders to build and grow their own tech companies through the integrated services of a digital agency.
BlueChilli has developed a process for the rapid deployment of innovation and online technology (Venture Technology). This process addresses each of the 4 key risks facing any startup: Technology, Traction, Team and Term Sheet.
Venture Technology is the formal investment of resources through a gated process, which identifies and develops the MVP plus branding, graphics, marketing and business skills development (MVP+). By only spending the minimum effort on development to take a concept to market, ideas can be quickly and cheaply validated and refined. By only concentrating on transaction business models, startups can be quickly validated by the market and start earning money as soon as they are launched.