Using AI and Computer Vision to optimize the sponsorship marketplace
Ten years ago, sports fans got sports news and information exclusively from the media or television. In 2014, fans get sports news and information directly from the teams and players. As a result, sports franchises are now becoming media companies themselves, hiring reporters, television producers, and digital directors responsible for generating a material new revenue source for team.
As social content has become more image and video based, social media sponsorship activations have become more creative. It is not longer relevant to analyze only text in social media.
Blinkfire Analytics uses computer vision to analyze multimedia resources and generate reports for Teams, Players, Agents and Brands so they can better engage their fans and sponsors.
Brands can now manage their brand lift on the "visual web", first in the sports channel, and later, beyond.