Bislr was founded in late 2011 by three brothers from Australia. Between the brothers they have created several successful startups including Stayz.com (which recently sold to HomeAway for $200m). The founders first encountered problems with "centralized marketing solutions" when running their own startups and during time spent consulting to the mid-market & enterprise. With first generation "centralized solutions", marketers are often tied to a system admin or IT to operate marketing automation technology. This restricts execution, increases cost of ownership, and frustrates marketers who are required to become highly technical to complete even the most simple tasks. Bislr addresses this problem with an end-to-end marketing automation solution anyone can use, empowering marketing teams to market more and close more deals, without the reliance or bottlenecks of a centralized solution.