Bislr was founded in late 2011 by three brothers from Australia. Between the brothers they have created several successful startups including Stayz.com (which recently sold to HomeAway for $200m). The founders first encountered problems with "centralized marketing solutions" when running their own startups and during time spent consulting to the mid-market & enterprise. With first generation "centralized solutions", marketers are often tied to a system admin or IT to operate marketing automation technology. This restricts execution, increases cost of ownership, and frustrates marketers who are required to become highly technical to complete even the… · More most simple tasks. Bislr addresses this problem with an end-to-end marketing automation solution anyone can use, empowering marketing teams to market more and close more deals, without the reliance or bottlenecks of a centralized solution.