Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. Birchbox redefined the online shopping experience by pairing a monthly subscription of deluxe samples - tailored to customers' unique profiles - with inspiring editorial content to create a seamless path to purchasing full-size products online. More than 800 best-in-class brands are available on Birchbox's e-commerce shop. In 2012, Birchbox launched Birchbox Man and expanded internationally. Birchbox opened its first brick-and-mortar store in Soho, New York in 2014.