Bibs has a sponsorship platform that connects athletes with clothing brands at running events. The entire event experience is enhanced by bibs: discovering events, signing up for a race, capturing times from runners and sharing and cheering athletes on. Brands bring this to runners, and enhance events with RFID in other ways. Zappos used a fully wireless store developed by bibs at bay to breakers… · More (a 90k person running event in san francisco) to sell shoes and sportswear before the event. They used RFID to handle transactions so a user would step through a gate and get rung up in under a second.