Seed investments in entrepreneurs with big ideas and proven execution skills. Big markets (and a good understanding of market segmentation, who is the end user, what problem does it solve), great teams that have formed around a common vision. Disruptive ideas. Something clever which gives an edge.
Ben was Huddle's first institutional investor in late 2007 and has been riding the roller coaster with us ever since. He's been a tireless supporter of the business from day one and remains one of our most valued friends and advisors.