Player Network Strategy MBA Intern
2016 (3 months)
Refined and defined the customer and customer experience with a transformative product supported by the CEO and Board. Conducted user research and extracted insights for UX,...more user acquisition, and global expansion. Worked cross-functionally with internal partners to get buy-in from across EA and address their diverse needs.
Attracted more users by developing new features. Conducted customer research, iterated on platform feature design, and extracted interesting insights about customer churn...more and motivations. Boosted user numbers and platform content by partnering with VR companies to cross-pollinate user bases.
AltspaceVR is a virtual reality software company building a new communication platform. Investors include Rothenberg Ventures, Google Ventures, and Foundation Capital.
Helped Spin grow its bike share and scooter share business from 1 market into dozens of markets in a year, leading to the acquisition by Ford Motor Company. Executed GTM strategy, built sales processes, and conducted strategic analysis.