Leading growth and sales support initiatives including: advertising, blog articles, case studies, e-mails, events, marketing automation, product spec sheets, CRM (SalesForce),...more SEO, social media, videos, webinars, and website (WordPress).
Earned executive leadership support of plan to strategically re-brand Ore-Ida (America’s best-selling frozen potato brand, with over $500MM in annual revenue). Created new...more copy, consumer research, packaging designs, and claims across the portfolio. Managed implementation of plan by cross functional team. Shopper IQ forecast that our update would drive improvements across all consumer feedback scores and $25MM in increased annual sales.
Helped startup executives research, craft, refine, test, explain, sell, and distribute their products, brands and services. Consultation contributions included Activaided...more Orthotics (Acquired by Elizur), Additech (Adams Capital Management), BistroBot (Y Combinator), Black Locus (Acquired by Home Depot), Gecko Robotics (Y Combinator), Idelic (McCune VC), Jetpack Workflow (Alphalab), Maven Machines (AlphaLab Gear), Meter Feeder (Y Combinator), and VIT (AlphaLab Gear).
Recognized expanding street dance market and took initiative to satisfy customer demand. Designed brand identity, products, prices, placements, and promotions. Recruited,...more trained and managed cross-functional team. Secured strategic partnership to build and run the official online shop for BBoyWorld, the largest street dance forum with over 190K users. Scaled to become the largest street dance ecommerce company with over 1K products and 30K customers. Brought company to acquisition in ‘15.
Data-driven marketing leader with over a decade of strategic and operational success ranging from Fortune 500 B2C companies to VC backed B2B startups. Passionate about identifying, communicating, and solving problems using new technology such as AI, cloud computing, and robotics.