Every time a drivers license is checked for the sale of alcohol, tobacco or marijuana is a data point. A data point for the venue to protect itself and gain a better understanding of their customers, and for marketers and advertisers (beer, liquor, lifestyle companies) to gain a better understanding of their users.
BCS uses the camera on an iPhone, iPod or iPad to scan IDs. Once an ID is scanned, we extract anonymous info (time of entry, age, gender, zip code), send it to our database, aggregate and analyze it, and provide it back to the venue and marketers. We can see the gender split, patron flow, average age and distribution, number of repeat customers, compare days and weeks, etc.
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