Accountability for the entire marketing function of the company. Managed an in-house team of 4 direct reports, and worked very closely with the wider management team. Daily...more responsibilities included marketing strategy, meeting with supplier partners, planning marketing campaigns, assessing new marketing technologies, and more Led the transition to a new marketing automation platform and to a new loyalty programme. Liaised with internal teams and vendors, handled risk and change management
Digital Marketing Specialist
2013 - 2016 (over 2 years)
Full responsibility for the company’s paid search advertising (AdWords and Bing). Made regular improvements and innovations, including: mobile ads, dynamic product ads, new...more ad extensions... Responsible for SEO, working with a partner agency: keyword research, technical audits, link building campaigns Social media advertising: created Facebook ads to targeted audiences Implemented and monitored an affiliate marketing programme (CPA basis)
* Managed all online marketing projects (updated the websites planned and published online contests managed the results researched and developed online partnerships) 5 * Animated...more and managed a fan community on various social platforms Facebook, Pinterest. . 5 * Analytics: measured the websites traffic, analysed the audience and campaign performance, conducted industry benchmark studies Marketing & E-Communication Assistant - Comexposium (leading trade fair & events organiser)
During my time as Digital Marketing Specialist, I brought lots of new technologies on board for the company, such as Criteo for dynamic product ads or Rakuten for affiliate marketing. Both of these became part of the top 5 sources of revenue for the business.
I also managed to reach and maintain a ROAS of 800% for our main Adwords account. There were thousands of keywords and hundreds of ad groups to manage.
Another key achievement was the successful 'replatform' we went through. We moved from one local CMS to Magento. As the person responsible for SEO, I had to make sure all best practices were followed and that we wouldn't lose our ranking with the replatform. We mapped thousands of URLs so that the developers could implement 301 redirects. This went smoothly and our ranking wasn't hurt by this project.