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    Ashwin Cheriyan

    Ashwin Cheriyan

    Founder and CEO @Thistle. Formerly COO @WeGoFair and M&A attorney @Simpson Thacher & Bartlett. BA @Brown University JD @University of Texas at Austin

    Marketing San Francisco Brown University '04
    thistle.co
    127 Connections
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    Investments
     
    Experience
    Join me at Thistle!
    4 Open Positions · $90k–$200k/yr
    View Jobs
    Thistle
    Thistle
    Founder, CEO 2013 - Present (over 6 years)
    Everything.
    Ashwin is awesome, and the ultimate "cockroach." I've seen him go to crazy amazing lengths to do what it takes to make Thistle succeed and find a business model that works - and it finally... more worked! He's been a great business partner and I feel great with Ash running the show. Sheel Mohnot
    WeGoFair
    WeGoFair
    Founder, COO 2012 - 2013 (11 months)
    Everything. Shed much blood and tears. Learned a lot.
    Simpson Thacher & Bartlett
    Simpson Thacher & Bartlett
    Associate 2008 - 2012 (about 4 years)
    Short version: Did a bunch of deals. Managed to keep my soul.

    Long version:

    Performed complex legal analyses and negotiated deal mechanics to strategically guide... more mergers, acquisitions, investments and joint ventures within various financial, disclosure, and risk-allocation parameters.

    Coordinated with and worked alongside senior management and the cross-functional deal teams (including finance, accounting and legal) in transactions valued at over $100 billion in the aggregate.
    Founder
    Thistle, WeGoFair
    Employee
    Simpson Thacher & Bartlett
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    What I Do

    I am currently the CEO of Thistle, a Berkeley-based cold-pressed juice and healthy food startup. In a past life, I was a M&A associate at a large NYC based firm.

    I love working with and advising startups as they look to grow and scale. I'm not afraid to roll up my sleeves and jump into the weeds.

    Describe what you have done, what you are doing, and the kinds of things you are interested in.
    Achievements

    I have completed highly complex and sophisticated M&A transactions with a combined deal value of more than US $100 billion.

    Describe the most impressive thing you've done.
    Skills
    Legal Contracts Social Media Marketing Attorney Business Law Business Operations Start-Up CEO
    Locations
    New York City Silicon Valley
    Markets
    Clean Technology Consumer Internet Enterprise Software Mobile Healthcare E-Commerce Retail Food and Beverages Social Commerce Personal Health Personal Data
     
    References
    • “
      Ashwin is awesome, and the ultimate "cockroach." I've seen him go to crazy amazing lengths to do what it takes to make Thistle succeed and find a business model that works - and it finally worked! He's been a great business partner and I feel great with Ash running the show.
       
      Sheel Mohnot
      Sheel Mohnot
      Sheel Mohnot · Thistle

      Founding Partner @500 FinTech, podcast host @The Pitch Past includes @FeeFighters @kiva @BCG @Carnegie Mellon University @University of Michigan

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