Taking an idea Zach and I had and following through to launch a robust and viable website, has by far been the most challenging and rewarding experience in my life.
Outside of ReplyAll, in 2011, I launched a podcast previewing the NFL season, "32 Fans in 32 Days." We brought on biased, passionate guests rather than so-called objective "experts."
The perspective and passion that these fans offered was fresh, insightful & engaging. We were picked up by a number of fantasy sites, including elitefantasyplayers.com who began hosting our podcast on their site.