The Argus Insights Consumer Innovation Analytics platform is the first real-time analytics service designed to improve the product innovation cycle. CIA transforms raw data into meaningful insights that highlight consumer market dynamics. Designed for the product marketing and development community, everyone from the CMO down are empowered by intuitive visualizations that support critical innovation decisions. CIA aligns all marketing functions with actionable product experience metrics.
SeedMay 1, 2010$200,000
- James Knowles