Leadership role owning the product roadmap, strategy and initiatives with a focus on growth, quality, effectiveness and utilization of the platform. Led a platform redesign...more that incorporated customer feedback and provided a consumer grade experience to clients. Additionally led user experience and visual design.
Led the product strategy, roadmap and vision for the digital experience. Helped lead the relaunch of Follain's brand, ecommerce experience and platform utilizing a "built...more from the ground up" solution in under 6 months with a very small team.
Drove a 20% increase in revenue within the first few months of relaunching the brand and optimizing the ecommerce experience.
Senior Product Manager of Mobile
2013 - 2016 (over 3 years)
Leadership role that oversaw the team responsible for Rue La La's mobile apps. Focus on the customer experience, lead the growth of revenue share of the mobile apps from <20%...more to 55% of the overall revenue and approximately half of the daily visits.
Led a cross functional team to identify strategy, vision and execution of the new content initiative, RueNow, which drove a 3x increase in overall daily active users since initial launch.
Consultant specializing in application development, product strategy, and user experience design services to various clients across industries. Examples include designing,...more developing and managing platforms for multiple companies. As well as working with clients to develop new product offerings.
Specialized in leading ux, mobile and social product initiatives in the organization. Responsible for major ux focused initiatives to drive engagement, new user growth and...more acquisition. Led the product initiative to launch Care.com's first social app called Karoo on iOS, Android and Web.
Assisted in the core development of a new content management system. Provided direction in the backend user interface design Worked with publications to implement e-newsletter...more best practices, standards, and continuous testing Implemented a method to monetize RSS feeds by integrating 3rd party ad serving technology Worked to integrate 3rd party video platform (via Brightcove) on 3 RBI-Boston publications Assisted in creating a Search Engine Marketing (SEM) pilot program utilizing Google AdWords
Over 9 years experience working with cross functional and collaborative teams. Managing Rue La La's mobile apps platforms that accounts for 55% of revenue with a team of over 10 people with direct reports. Delivered a mobile app platform that has grown 20% YOY in revenue and daily active users.