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Appiness is creating the SpotShop: a one-button, second screen shopping application that recognizes what you see on television and takes away the search costs of finding products related to your favorite role models.
Users will not only avoid search costs, but also get more & better info in return (alternatives, complimentary items). Before buying clothing, they will always first check the profiles they follow on Spotshop. The latest step of this process will then be impulse buying.
For brands, they will get more ROI on their campaigns.
Content producers will be able to activate an extra revenues source as the Spotshop makes everything what comes on screen monetizable.
TV chains will be able to offer advertisers interactive second screen options parallel with the tv commercial. The Spotshop will make advertising a part of the TV watching experience; it will not be a disturbance anymore.
To conclude, the Spotshop will create a clear win-win for every stakeholder involved.
Users will not only avoid search costs, but also get more & better info in return (alternatives, complimentary items). Before buying clothing, they will always first check the profiles they follow on Spotshop. The latest step of this process will then be impulse buying.
For brands, they will get more ROI on their campaigns.
Content producers will be able to activate an extra revenues source as the Spotshop makes everything what comes on screen monetizable.
TV chains will be able to offer advertisers interactive second screen options parallel with the tv commercial. The Spotshop will make advertising a part of the TV watching experience; it will not be a disturbance anymore.
To conclude, the Spotshop will create a clear win-win for every stakeholder involved.
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Michel De Wachter
Founder @Appiness
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