My role involves analyzing online user behavior, optimizing user funnel and enhancing customer experiences which all lead to a direct impact on revenue. Over a period of time,...more I have run experiments on various marketing channels and been able to identify a few that have led to increase in revenue. My other responsibilities involve improving retention, reducing churn by improving the overall experience of the user.
Over a period of 18 months, I optimized the growth funnel and managed product growth for our e-commerce platform for over 70,000 customers. I also led the expansion of Javelin's...more workshop arm Lean Startup Machine in over 120 cities in US, Canada and Africa. I also provided Lean Startup Training for Enterprises (TLC & ESPN) and to more than 350 aspiring entrepreneurs who are continuing to implement Lean within their companies.
I was hired as a business analyst to bridge the gap between the product team and development team to develop our video indexing platform to help basketball coaches analyze...more film. I managed product development, creating business requirement documents and pitching to investors to raise money for seed funding.
However, with increase in demand for our product, my role evolved into heading the operations in India which meant hiring, setting process for growth and leading a team of 25 sports analysts.
Late 2013, Lean Startup Machine launched a partnership with Microsoft Ventures to expand our workshops to 600 cities across the world. I was asked to take a larger role to lead the expansion of our workshops in Americas and Africa. I devised a strategic plan to bring our workshops to different parts of the world by validating demand and setting an optimal price structure that led to a revenue of $301,000 in less than 5 months in over 41 cities.