In my recent year as a marketing and project manager, I specialised in behavioral marketing which uses web analytics, computer applications and cookies, browsing and search...more history, and IP addresses, to create user profiles of individual consumers. I can help boost your online marketing presence via tactics that combine: - research and consumer targeting during a specific purchase cycle phase. - customized messaging focused on where that individual consumer is in the purchase funnel.
Assisting startups and SMEs in: - lead generation - user journey - marketing funnels - reputation management while having fun with digital analytics (SEO,...more SEA, AdWords, Google Analytics, Hootsuite)
Community developer, customer care
2017 - 2018 (over 1 year)
Project manager assigned to develop a suitable environment and partnerships to grow a community for a medical device by identifying trends in medical communication and oncological...more patient care. Developed projects within platforms like Intercom, Zendesk, Asana.
Marketing and Community Manager
2015 - 2016 (11 months)
- Planning, coordinating and evaluating all campaigns involving: SEO/SEM, marketing database, email marketing, social media and community management; - Instrumenting conversion...more points and optimize user funnels; - Identifying trends and insights, and optimize spend and performance based on the insights; - Coordinating interdepartmental teams to create landing pages and optimize user experience, including app development; - Analysis of new end-to-end customer experience across multiple channels;
Product Specialist Europe Middle East Africa
2014 - 2015 (over 1 year)
- Prepared tech materials and offered live training at international automotive exhibitions (Germany, Italy); - Worked closely with the marketing communications team to...more develop literature, advertisements, promotional materials, web pages to maximize communication effectiveness; - Generated internal data and collected external data to validate program effectiveness, product quality and content, and changing customer requirements -- plus organized corrective actions.
- Establishing the guiding lines for the implementation of the e-commerce website (customer journey mapping, product selection and design); - Measure and report performance...more of all marketing campaigns, and assess against goals (ROI and KPIs); - Organizing all national and international events for customer retention. - Manage and improve lead generation campaigns, measuring results; - Overall responsibility for brand management and corporate identity;
- Planning and coordinating PR events (regional, national& international trade-shows, local conferences for announcing a new product’s launch); - Developing a suitable...more cross-selling strategy in order to increase customer retention and the number of warm leads; - Coordinating print projects (magazine, reports and studies) with the help of freelance specialists: graphic designers, DTP, translators, print shop accountants and direct mailing suppliers;
Area Marketing Coordinator
2003 - 2006 (about 3 years)
Coordinated the launch of two telecommunication products with national coverage and created a simple info process exchanging between IT, sales and financial that lead to an...more increase of 40% in the client retention.
My approach is to start with an open dialogue to better understand your growth ambitions and goals. Depending on the shared info, the process will continue with a deep dive into your customer and market insights; or simply mapping your customer journey; or designing a digital marketing strategy.
While studying telecom engineering and working alongside to gain market insights, I quickly realized that my vocation leaned more towards drafting and executing targeted campaigns that create manage and enhance a true brand identity for spot-on commercial results.
Since then, I have worked within marketing roles gathering over 16 years of experience and loving every project I was involved in. I am internationally certified in Business Communication, Strategic Planning and Project Management.