Overseeing a staff of over 30 individuals and four departments; planning and executing a 16-team championship; creating league information packets and strategic plans; contacting...more major cities for game locations; monitoring social media; creating and ordering merchandise
Director of Sales and Marketing
2017 - Present (11 months)
Manage inbound B2B sales leads and implement tactics to generate new ones; provide tours of the space to potential Grindists; create retention plans to keep member numbers...more steady; source external events; attend outside events to boost awareness; connect relevant Grindists; create and implement company marketing plans; create and maintain company social media presence; curate and maintain company branding
Commission Chair · Worked in conjunction with Ethan Sturm to build Major League Quidditch, a professional quidditch league, from the ground up. Led the… · More creation of the website and the majority of the marketing materials.
Quidditch is no longer a fictional sport from Harry Potter.
Major League Quidditch (MLQ) is a national league that runs from June 1 to August 31. The majority of seasonal activity takes place between June 1 and July… · More 31.
Our aim is to present quidditch in an elegant, highly-consumable form that mirrors other sports’ top leagues. MLQ features standardized schedules, high-level officiating, in-depth statistics and live or pre-recorded footage of all games. The central tenant of the league, setting it apart from others, is that we have placed a limit on participating teams. This ensures the teams are of a high-quality and maximize the amount of coverage that can be given to each team and each game.
The league consists of 16 teams from the United States and Canada. These teams are divided up geographically into four divisions, each composed of four teams. Every team will play three games against every other team in their division, for a total of nine games. All regular-season games will be completed by the weekend of July 30-31, 2016. This leaves the month of August for an interdivision postseason that will leave one champion.
I planned and executed the rebranding of a dying sports media site in August 2013. The Eighth Man now gets 2,000 hits on a bad day and has been praised by multiple PR companies and sports journalists. I serve as the site's Editor-in-Chief, overseeing 30+ employees and have created a thriving video and scores department since my inception.