Playing a key role in a team that innovates in the communications space to deliver dynamic, business building solutions. Delivering innovative and commercial products and...more services that maximize income and value for all parties. Key clients: TSB, MINI & Cineworld
Led a team of 6 managing end-to-end delivery of brand and direct response media campaigns and accurately managed a media budget of £30M+ on an ongoing basis. Key clients:...more News International, TalkTalk, Britvic and JUST EAT
Successfully onboarding TSB bank as newly won business, leading team of 4 in the implementation of UK campaigns, working successfully with four agency partners and five internal operating companies. Resulting in the development and deployment of an annual strategy, overseeing all campaigns (both brand and direct response), media mix evolution, analytics, measurement, and delivery.
Concluding with me being selected as one of Vizeum’s Rising Stars culminating in an intimate dinner with Rory Sutherland (vice-chairman of Ogilvy & co-founder of the Behavioural Sciences Practice) and becoming a founding member of the agency ‘Nudge’ team whose goal is to drive innovation and encourage strategic thinking initiatives include presenting polarising or awe-inspiring content followed by a discussion. I was also asked to speak at company events (if programmatic has been oversold to the industry) and selected as the Pinterest agency champion leading deployment and strategic uses across the agency.