Airtable is bringing the database out of the realm of power users and into the mainstream, creating a new type of flexible but sophisticated productivity tool that anyone can use. When simple todo lists don’t cut it and spreadsheets get ugly, Airtable gives end users the ability to create (and share) their own databases for everything from planning a big nondenominational holiday feast to organizing farm equipment and livestock.
In a world increasingly filled with inflexible, push-button apps that trade human creativity and expression for simplicity at all costs, we instead take inspiration from humanists in the history of computing, such as JCR Licklider and Alan Kay ( http://bit.ly/1q31eLL ).
More on Airtable:
Airtable blog: https://blog.airtable.com
Making and Breaking the Grid, a peek into Airtable's design philosophy: http://bit.ly/1rlSktM
Simple vs Elegant Software, a talk by Airtable cofounder Andrew Ofstad: https://www.youtube.com/watch?v=UKotko1nAbU