Led by a Yale CS alum, Adwill is a performance marketing platform using a cloud based real-time bidding engine. Over 200 paying clients have used our self-serve web interface. We’ve done over $1.5m in revenue on just $250K of angel money.
A programmer since the age of 12, Adwill’s founder, Aarlo Stone Fish, got into affiliate marketing in his 20s and generated over $100k with his own performance… · More marketing agency. He wrote the first version of the product for himself.
These small ad agencies, like the one Aarlo ran, manage multiple ad campaigns on behalf of their clients. Each new campaign launch requires time and money testing and optimizing the ad spend to profitability - handling details like which apps to show ads in (Accuweather or NYTimes?), and time of day optimizations (are people more likely to install the game if I show ads in the afternoon vs. the morning?). Adwill fully automates this process, managing the client’s spend for them with software and real-time ad buying.
Ravi Belani is Fenwick & West Lecturer of Entrepreneurship at Stanford University, and Managing Director of the Alchemist Accelerator, an enterprise seed accelerator backed by Cisco, DFJ, Khosla Ventures, Salesforce, SAP Ventures, and USVP.