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Monetization platform for the next generation of entertainment

Website
Location
Company size
11-50 people
Total raised
$9.4M
Markets
GamesAdvertisingMobile GamesAugmented RealityContent MonetizationVirtual Reality
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Admix careers

Monetization platform for the next generation of entertainment
Admix is building a monetization platform for the next generation of entertainment, from traditional gaming to emerging channels like esport of VR/AR. As a first step, we have set-up a rapidly growing marketplace connecting game developers with advertisers who want to buy non-intrusive, in game-ad formats. We have grown our inventory 400x in 2019 to reach 1B ad impressions per month across 150 game publishers. We sell this unique inventory programmatically to over 500 brands every month. To source content creators at scale, we operate the largest community of VR/AR and e-sport creators, vrfocus.com.
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Joe Bachle-Morris

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Proven business leader with over 20 years leading tech businesses, marketing organisations and working with brands of all sizes

Samuel Huber

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CEO of @admixco . Previously @Kout and @Betify. Sold @RogueTraderApp. Previously Formula 1 engineer. Studied physics @EPFL.
Total raised

$9.4M

Funded over

2 rounds

Latest round

Series A (Jun 2020)

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