Oversaw editorial operations, developed content strategy, coordinated worldwide coverage with our four international bureaus, and set standards for awards, testing, and layout....more Managed a team of nearly three dozen remote freelance contractors, from writers & editors, to translators & page setters.
Co-Managing Editor, Tom's IT Pro
2014 - 2016 (over 1 year)
Merged the editorial staff of Tom’s Hardware & Tom’s IT Pro. Transferred all enterprise-grade product reviews from Hardware to IT Pro, and continued to use Hardware’s...more social media channels to promote that content.
Continued to author feature-length articles on software topics and began doing layouts & editing the work of other writers for the reviews section on Tom’s Hardware. Designed...more the benchmark charts that appear in every product review.
Content Strategy Consultant, Bestofmedia Group LLC
2012 (6 months)
Created source-based traffic reports to determine which social networks & content aggregators had the most impact.
Scaled a staff of writer/editors into specialized beat editors, each with a small team of freelance writers. Doubled the publishing schedule & increased product reviews sixfold. Leveraged existing licensed award structure as a product review scoring system to increase licensing revenue. Dramatically increased affiliate revenue by incorporating relevant product links at key action points in our standard article formats. Quadrupled the number of evergreen best picks-style articles, and launched dozens of service-oriented reference articles and SEO-optimized landing pages. Created a cross-platform mobile benchmarking suite, assembled a team of freelance writers to review smartphones & tablets, and hired a staff editor to lead the mobile coverage team. Created an automated Windows 10 benchmark suite. Launched & verified a number of our brand’s social media profiles and automated the posting of editorial links to all major social media channels with customized mentions & hashtags.