72Lux is a software as a service company. 72Lux’s technology enables digital publishers to sell the products featured on their websites without the user ever clicking off their site.
The products, from multiple retailers, are sold via a single, white-label checkout, allowing users to conveniently checkout wherever they find a product.
With a signed publishing network of over 75 million monthly unique visitors, the 72Lux platform is robust enough to power the largest publisher sites in the US, yet intuitive enough to be used by non-technical editorial personal. Based on the editorial content being displayed, the site easily curate and promote products within their editorial while allowing the checkout to take place on their website. 72Lux's Shoppable technology is the solution to publishers challenges and in the heart of industries ripe for disruption.
72Lux is the first company to build a multi-retailer checkout that can be hosted securely on a third party domain. Large publishers leverage the integrated e-commerce solution and access to millions of shoppable products to add a new revenue stream to their websites. This is one solution for all platforms including web, mobile, and tablet.
SeedSep 1, 2012$1,400,000
- Ray Thek / Lowenstein Sandler