Sr. Product Marketing Manager - B2B SaaS targeting developers
$110k – $170k • 0.01% – 0.05%
Published: 2 weeks ago
Selenium Conference
Selenium testing automated
Job Location
Job Type
Full TimeVisa Sponsorship
Not AvailableRelocation
AllowedHiring contact
Rick DerrisThe Role
The Product Marketing Leader will work closely with sales and product to build structure for sales enablement, messaging & positioning, and go-to-market
Please have experience marketing to a technical audience.
This role is for someone who has always wanted to be the first Product Marketing hire in a startup, but would like the security of very successful business that will only grow further.
Key Responsibilities:
- Work on customer journey, metrics, messaging, positioning, and strategy across applicable channels.
- Establish a sales enablement program
- Define and execute on a content strategy to support sales with collateral like including data sheets, white papers, and case studiesDevelop and manage sales assets like presentations, scripts, ROI calculators
- Work with the team to restructure the website experienceWork with the team to research and create new pricing & packaging
Key Skills:
- Experience with messaging targeting developers, QA/test, and/or IT decision-makers
- Sales enablement: content, playbooks, positioning, training
- Pricing and Packaging
- Customer marketing: case studies, references, champion development
- Optional-- Content: blogging (biz and eng), conf/meetup presentations
- Optional-- Comms: PR messaging, bylines
- Optional-- AR: AR messaging, presentations, management
Please have experience marketing to a technical audience.
This role is for someone who has always wanted to be the first Product Marketing hire in a startup, but would like the security of very successful business that will only grow further.
Key Responsibilities:
- Work on customer journey, metrics, messaging, positioning, and strategy across applicable channels.
- Establish a sales enablement program
- Define and execute on a content strategy to support sales with collateral like including data sheets, white papers, and case studiesDevelop and manage sales assets like presentations, scripts, ROI calculators
- Work with the team to restructure the website experienceWork with the team to research and create new pricing & packaging
Key Skills:
- Experience with messaging targeting developers, QA/test, and/or IT decision-makers
- Sales enablement: content, playbooks, positioning, training
- Pricing and Packaging
- Customer marketing: case studies, references, champion development
- Optional-- Content: blogging (biz and eng), conf/meetup presentations
- Optional-- Comms: PR messaging, bylines
- Optional-- AR: AR messaging, presentations, management
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