Whynatte - AngelList

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Product

The Whynatte Latte is a non alcoholic ready to drink (RTD) coffee based energy drink that is specifically formulated to mix well with a wide variety of spirits.

It represents true innovation in the mixer market that is driven largely by brands that have existed for decades.

Consumers typically discover the Whynatte in a bar as a mixer with alcohol, which leads to repeated purchase as a standalone beverage in broader retail outlets.

Founders

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Jesse Altman

I saw the open window, knew it was about to close, so I jumped through it.
Caitlin McDonald

Team member of Whynatte.
Jim Natoli
Unconfirmed

Previous Investors

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Dave Knox

Partner at Rockfish Brand Ventures, co-founder at The Brandery
Tanya Ryno

Former SNL commercial parody & TV Funhouse producer. Founder of Frontlot Prods. Producer, director, writer, mom, investor, geek. Pretty much in that order.
Theb Ash

Investor in Whynatte, H3 Name Holdings.
Bice Berry

A mom and CFO, with a really cool side job ...Whynatte drinker
Daniela Campari

Formerly Director Global Marketing at The Coca Cola Company
Peter Farrelly

Investor in Whynatte.

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Incubated by

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Advisors

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Mike Hersh
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Richard Leslie
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Marc Savoie
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“Just got an awesome email from Nivi (@venturehacks)! Thanks for the love...”

5 months ago

3 Comments

98 Followers

Dave Knox If you are looking to get involved in one of the most exciting beverage / CPG plays, you need to take a serious look at Whynatte. 2012 is shaping up to be a big year with distribution at Kroger & Publix, explosive on-premise growth in multiple cities and several exciting tie-ins with major Hollywood movie releases. The brand has a great story and I'm excited to be involved as an investor and adviser.

5 months ago · Tanya Ryno likes this

2 comments are visible only to investors.