Tim Ferriss
Author of #1 NY Times bestseller, The 4-Hour Workweek, Japanophile, tea drinker, tango world record holder, language learning fanatic.
These days, I do mostly advising when there is an outstanding fit with a start-up.
I first focus on improving conversions/sign-ups. My results: average 20-80%+ improvements after two sessions. It makes no sense to drive traffic until you are capturing traffic.
The next stage is on messaging and PR/marketing/launch planning and implementation.