Storybricks
Build your game with zero programming experience
Storybricks is a platform that lets casual gamers make their own games. Users write a story using a drag and drop UI, then they push a button and we bake a game with our special sauce. Easy peasy, really.
"Enter Storybricks, a bold and intriguing concept aimed at putting game design in the hands of Joe and Jane"
http://massively.joystiq.com/2011/08/08/storybricks-opening-the-pandoras-box-of-mmo-design/