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ShopWell (IDEO Spin-Out)
Trade-Up to better health with personalized nutrition information
Palo Alto
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Food and Beverages
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Personal Health
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Health and Wellness
Product

For people who want an easy way to choose the right foods wherever they shop and eat, ShopWell provides fully personalized mobile and web resources that make healthy eating simple, enjoyable, practical and shareable. Unlike competing tools that offer one-size-fits-all advice, ShopWell recognizes that everyone is different and delivers actionable recommendations based on each individual’s profile, behavior and similarity to other users.

Founders
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  • Brian Witlin
    Brian Witlin
    Co-Founder and CEO of @ShopWell, EIR @ StartX, Lecturer @ Stanford, Ex-EIR @ IDEO, Survivor of 2 Self-Funded Exits, mentor @500startups, Aspiring MMA Fighter.
Previous Investors
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  • David Strong
    David Strong
    IDEO, COO/CFO and Managing Ptnr. Focus on the intersection of design and business. Ptnr with early stage entrepreneurs through IDEO. Also JV's. Spin-outs.
  • Frank Rimalovski
    Frank Rimalovski
    Managing Director, NYU Innovation Venture Fund
  • Antony Brydon
    Antony Brydon
    CEO of INSIDR. CEO of Visible Path (funded by KP). VP at EMusic (IPO, acquired by Universal). CEO of IUMA (acquired by EMusic). BOD at ShopWell (IDEO). Yale 95.
  • Jeff Patterson
    Jeff Patterson
    Co-founder IUMA (sold to EMusic), Co-Founder VisiblePath (sold to Dun & Bradstreet), Co-Founder Insidr.
  • Ilya Nykin
    Ilya Nykin
    Co-founder and Managing Director, Prolog Ventures. Currently focused on consumer health and wellness investing. Co-founded several health related start-ups.
  • Peter Meehan
    Peter Meehan
    Co-Founder and CEO of Newman's Own Organics
Incubator
  • Incubated by
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  • StartX
    StartX
    The Stanford Student Startup Accelerator
Advisors
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  • Frank Rimalovski
    Frank Rimalovski
    Managing Director, NYU Innovation Venture Fund
  • Andy Johns
    Andy Johns
    Formerly worked on User Growth at Facebook and Twitter. Currently PM of User Growth at Quora. Advisor on growth and direct acquisition marketing to startups.
  • Antony Brydon
    Antony Brydon
    CEO of INSIDR. CEO of Visible Path (funded by KP). VP at EMusic (IPO, acquired by Universal). CEO of IUMA (acquired by EMusic). BOD at ShopWell (IDEO). Yale 95.
  • Fern Mandelbaum
    Fern Mandelbaum
    Advisor to ShopWell (IDEO Spin-Out).
  • Rob Rosenberg
    Rob Rosenberg
    Co-founder and Partner at New Venture Partners. Prior startup and VC experience as well as strategy consultant with BCG.
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    Dave Strong
    Unconfirmed
Employees
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  • Monica Tan
    Monica Tan
    User Experience Lead at ShopWell
  • Laurie Kahn
    Laurie Kahn
    Member of founding team at Stealth startup
  • Maurice Sharp
    Maurice Sharp
    Mobile Application Developer at ShopWell
  • Brian Buser
    Brian Buser
    Founder of 7 Course Date. Finance work experience at General Motors, Marketing at Grockit. MBA from UT Austin, MS in Finance from Indiana U, BBA from Michigan.
  • Marci Harnischfeger MS RD
    Marci Harnischfeger MS RD
    Head Dietitian with a Degree from NYU’s Steinhardt School of Nutrition. She leads up nutrition research, algorithm, and medical professional outreach.
  • Scott Golubock
    Scott Golubock
    CTO with15 years of web development experience as a Principal Software Engineer at Trusera, Expedia, Vignette, and Andersen Consulting.