Mass Relevance - AngelList

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Product

We have a SaaS-based platform enabling a producer or marketer to aggregate, filter, moderate, and ouput real-time social content to API or visual modules. The modules are HTML/responsive products that can integrate into any experience, such as Facebook page, web site, TV, jumbotron, etc. These social experiences drive time on site, ad views, conversion, follows, and other engagement metrics. The platform has Twitter Firehose (+ curation partnership with Twitter), Facebook API access, and more.

Founders

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Sam Decker

Founder/CEO Mass Relevance, Founding CMO Bazaarvoice, Co-founder Capital Factory, 7-year Dell Exec, 5 startups B2B & B2C (product, marketing, biz dev), author.
Eric Falcao

Founder and Director of Platform at Mass Relevance
Brian Dainton

Founder and Director of Product at @massrelevance. Ruby developer, entrepreneur, husband, father.

Previous Investors

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Mike Maples

Managing Partner, Floodgate • Example investments include Twitter, digg, Solarwinds, Chegg, Demandforce, Aggregate Knowledge, ngmoco, Smule, and Spiceworks
Kenny Van Zant

Business guy for @asana, entrepreneur, angel investor in many great start-ups. Former Chief Product officer at SolarWinds (SWI).
Joshua Baer

Founded 3 email companies and Capital Factory. Teaching 1 Semester Startup at University of Texas. Trilogy Alumni 1999. CS Carnegie Mellon.
Lewis Gersh

Venture Capitalist
William Lohse
Unconfirmed

Angel investing
Mike Dodd

Just a venture guy in Austin, Texas

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Incubated by

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Advisors

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Mike Edelhart

President Pivot Conference & Social Week
Paul Yanover

Digital Media Executive / Entrepreneur
Brad Berens

Chief Content Officer, Digital Marketing Sector at dmg :: events
don loeb

BD @typekit, xoogler, dad, berkeleyite, CAL fan - these are my personal views and not those of my employer :)

Employees

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Kevin Dasch

Strategy, Finance & Business Development Executive
eric freedman
Howard R
Unconfirmed

Full stack developer at Mass Relevance
Jon Driscoll
Unconfirmed

Referrer

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Joshua Baer

Founded 3 email companies and Capital Factory. Teaching 1 Semester Startup at University of Texas. Trilogy Alumni 1999. CS Carnegie Mellon.

5 Comments

91 Followers

Joshua Baer I loved this team before they connected with Sam, and then I loved them even more. They have accomplished a lot since then including some amazing partnerships, an impressive customer list, and non-trivial revenue. Mass Relevance is carving out a valuable niche in the convergence of traditional media and social media.

3 months ago

Mike Edelhart Mass Relevance transforms Twitter into media. As a result, it stands at the confluence of media and social, the nexus of the transformation of content creation and marketing. That unique market position, plus my long knowledge of Sam Decker as a great person and entrepreneur spurred my interest in advising the company.

3 months ago

Brad Berens I believe in the Mass Relevance leadership, approach and business model.

3 months ago

don loeb Love the team first and foremost. The space is also new and evolving and more than anything, the team has executed like no one else.

3 months ago

Paul Yanover Sam is a terrific leader and has come together with a fantastic team. Together they truly understand how to leverage the power of social and have constructed a platform that can enable brands to see that value -- they have done an impressive job of delivering for many notable clients and as a result have created a differentiated position for their company. I believe they are on a roll.

3 months ago