LovingEco
Eco vertical for private member sales
LovingEco is a focused vertical for private member sales offering eco-friendly fashion and natural beauty, selected and promoted by tastemaker celebrity and charity partners advocating healthy lifestyle choices. Launched on June 6, membership grew quickly with strong conversion metrics and over 150 vendor partners. LovingEco fills a market void, providing flash sales to LOHAS, a $290b market, tapping into the female audience who shops at Whole Foods and cares about the future of our planet.