CRM & Lifecycle Marketing Manager

We’re one of the world's leading carsharing platforms, with millions of users around the globe, sharing thousands of cars in over 950 cities across 8 countries.

Our mission is simple: Make our cities better places to live through carsharing.
Carsharing empowers people to move in a smarter and more sustainable way: studies show that one shared car replaces between 5 and 8 privately owned cars, which frees up space in our cities while giving communities 24/7 access to cars when they need them.

With our connected car technology, users can quickly and easily book and unlock a wide variety of vehicles directly from our app, without ever having to meet anyone in person, carry an access card, wait in line, or coordinate picking up keys.

To reach our vision of a world where all cars are shared, we need a strong team to help us disrupt car ownership. We look for people who are curious, positive, and engaged; who can adapt and learn quickly; who have the skills and smarts to reach their goals autonomously, while having the generosity and mindset to work collaboratively. No matter your role, background, or level of experience, we believe that every member of the team can have an impact.

We’re extremely proud to be certified in the “Best Workplaces” in 2023 !

The opportunity

• The CRM & Lifecycle Marketing Manager is a key member of the Global Growth Marketing Team and will be laser-focused on driving significant growth and building retention for Europe.

• You will be in charge of refining our user segmentation and business scenarios for each target. You will design and execute campaigns and key communications to drive repeat and adoption. You will work hand in hand with our Data and Tech teams to set up the workflows and tools for our CRM initiatives. You will take a data-driven approach to creating and optimising campaigns, automations, A/B tests, segmentation and continual data analysis and experimentation.

• You'll be part of the Global Marketing team and report directly to Reese, our Sr. Director of Global Growth.

What you'll work on

• Main missions:
• Review behavioral data and user insights to determine the lifecycle marketing strategies and KPIs by segment
• Determine messaging and build effective templates within automated workflows based on data insights and collaboration with the Creative Design team
• Instrument the funnel and monitor metrics to increase conversion rates and reduce cycle time without sacrificing customer happiness
• Work with sales, marketing, and product teams to develop, launch, and optimize customer journeys by managing our multichannel marketing automation platform, Braze
• Collaborate with content teams to direct and develop impactful content for manual and automated nurture and acquisition campaigns
• Ideate and launch experiments and tests across all channels (email, SMS, push, in-app, etc.) to generate revenue and grow supply -bringing a scrappy, iterative, and fail-fast/recover-faster approach
• Work closely with other teams to develop programs that increase retention and engagement with a focus on customer loyalty
• Proactively find opportunities to improve lifecycle marketing strategies are embedded within product roadmaps and martech stack
• Dive into Growth-related data, including reporting on lifecycle performance and working with analytics teams and other Growth Marketing team members to constantly refine attribution

What you will bring to the team

• Required:
• 5+ years of CRM and lifecycle marketing automation experience B2C tech marketing experience including proficiency with Braze or another multichannel marketing automation platform
• Experience implementing full lifecycle marketing strategies across email, SMS, push, and in-app channels (from ideation to implementation and execution)
• Analytical experience using tools such as Google Analytics, Tableau, and Adjust
• Highly collaborative and the ability to work effectively with teams and individuals, including executives
• Critical thinking skills that demonstrate your ability to dissect complex challenges and formulate actionable, measurable solutions

• Multilingual proficiency (fluency in English and French required) with the ability to communicate clearly and succinctly (both written and verbal), both externally (customers, prospects, press) and internally (across teams, with executives)

• Nice to have:

• Prior experience with marketplaces or multi-sided platforms

• Interest or previous experience in the mobility sector and/or the sharing economy

• Experience working in a fast-growing tech start-up environment

• Good ability to multitask and manage priorities of various stakeholders in a global organization

• A portfolio and examples of previous work are more than welcome!

What we offer

• 🌎 Getaround Europe is a fast-growing startup located in the center of Paris, with global headquarters in San Francisco and an office in Oslo. We offer one of the most dynamic and diverse company cultures in town, and give every employee the opportunity to grow and the power to define their impact at Getaround.
• 🌱 The opportunity to have a positive impact on climate change. Cars are responsible for 17% of carbon emissions. In France, an independent study has shown that each connected car shared on Getaround replaces more than 5 self-owned cars.
• 🧠 A place to learn and grow with weekly 1 on 1 meetings with your manager, frequent 360° feedback from your teammates, personal objectives to develop your potential, optional annual training, plus a team wiki that you’ll contribute to improve
• 💰 Competitive salary based on your level of experience
• 🌐 An international team and company: our product is live in the US, France, Norway, Germany, Spain, Belgium and Austria.
• 🏡 A remote friendly policy: this position is based in our Paris office with up to 3 days of remote work per week (we’re also open to full remote applications).
• 📝 A monthly subsidy to cover part of your work-related expenses at home
• 🤝 Getaround is committed to equal opportunity. We value and embrace diversity, equity and inclusion of all our Getarounders
• 🗓 Unlimited 30% vouchers for your Getaround bookings
• 💫 Health insurance
• 🍽 A Swile lunch card

• 💻 Apple equipment

• Come join us in continuing to make Getaround a great place to work!