Marketing Manager

IN-OFFICE ONLY - WE ARE A FAST-PACED AND DYNAMIC START-UP

About Custom Cones USA:
We are a national distributor of cannabis packaging supplies and machine equipment that works with small and large farms, dispensaries, and brands all across the United States and Canada on their pre-rolls, pre-roll packaging, and machinery. From helping small farms brand and launch their first product, to established brands scaling and expanding states, to even partnering with celebrity brands on unique products.

IN-OFFICE ONLY - WE ARE A FAST-PACED AND DYNAMIC START-UP

About the Opportunity:
We are not looking for average - we are a fast-growing start-up that requires passion, hard-work, and the ability to constantly adapt to new challenges. You thrive on a mix of technical work, creative expression, and collaborative problem solving. You enjoy working with artistic creatives, as well as diving deep into blog and copy writing, email marketing, and SEO analytics. You are experienced in e-commerce and are comfortable juggling many projects ranging from web design improvements, overseeing the graphic design department, leading SEO initiatives, proofing blog posts, and helping with comprehensive marketing projects.

You will be leading the marketing team within our fast-growing company, overseeing our graphic design department, copywriting team, brand manager, and videographer. You must have a creative eye, as you will give input on graphic assets for our website and brands, as well as custom logo and package designs for our clients. You must have a love for writing and a deep understanding of SEO, as you will help optimize blog posts, web pages, and oversee paid advertising. You will report directly to the leadership team and your work will touch every facet of our growing business.

You will lead cross functional marketing projects including management over our Customer Loyalty program, overall website UX/UI improvements, on-site and off-site SEO initiatives, trade show booth design/functionality, email marketing, and much more! Our company is growing fast and there is huge potential for growth. You will not only be working on our industry leading B2B company, but you will help us launch and scale our D2C consumer brands.

IN-OFFICE ONLY - WE ARE A FAST-PACED AND DYNAMIC START-UP

Responsibilities:

• Oversee graphic design department, giving feedback on designs and help prioritize and delegate key projects
• Proof read blog posts, product page copy, and deep dive SEO analytics
• Lead hiring and training for any marketing team positions
• Help coordinate and execute multiple trade shows per year
• Lead new marketing initiatives for both our B2B company, as well as our D2C brands
• Oversee all weekly and automated email marketing
• Assist videography team with storyboarding, planning, and execution
• Develop and monitor KPIs for entire marketing team
• Streamline and automate marketing processes with assistance of technical team and outsource team
• Drive new marketing and advertising campaigns with a strong emphasis on data
• Lead UI/UX improvement projects across our websites
• Project manage cross-functional marketing projects

Qualifications:

• Bachelor’s Degree, preferably in Marketing or Business
• Sound knowledge of SEO and SEO analysis
• Experience with email marketing and related programs
• Minimum two years of experience as a Marketing Manager
• Must have previous writing and SEO experience
• Experience leading and providing creative feedback to graphic designers and videographers
• Comfortable communicating with senior management and leading cross-functional projects
• Experience with PPC advertising
• Strong understanding of e-Commerce and UX/UI

You must be a self-starter to work here! We are a fast-growing start-up and you will be in charge of your domain with the ability to start your own internal projects. If you are looking for a job where you can take on many different responsibilities and learn new skills - please reach out! The right candidates will be flexible, action and results oriented, self-starting, have strong analytical skills, and be comfortable with computer databases and tools. The ideal candidate must have a proven track record in taking ownership, driving results and moving with speed to implement ideas in a fast-paced environment.

IN-OFFICE ONLY - WE ARE A FAST-PACED AND DYNAMIC START-UP

Benefits:

• Subsidized United Health Care Medical Insurance or $200 Monthly Wellness Funds
• Annual Bonus: 10% of annual salary
• Dental Insurance and Vision Insurance
• 2 Weeks Paid Time Off in your first year as well as paid holidays
• Free Catered Daily Lunches and Snacks/Beverages
• Company Parties and Events