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Greenling
A Green Webvan partnering with Whole Foods Market!
Product

Greenling is an online grocery store specializing in the Organic and Local food movements. Customers shop online and set up recurring deliveries of fresh food to Austin & San Antonio.

Greenling's ordering system and inventory management allow for 90% less food loss, 50% less on-hand inventory, less overhead, and higher gross margins than traditional grocery stores.

Greenling is partnered with Whole Foods Market in Central Texas. We are expanding to Houston & Dallas (see attached deck).

Founders
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  • Mason Arnold
    Serial Entrepreneur, Sustainability & Organic nut, trying to change the world
  • Bill Doughty
    Chief Architect & CTO; 15 years of engineering/development experience including several start-ups. Worked at Gowalla, Alcatel, Nortel Networks & more
  • Brett Russell
    VP sales at AGC Connect, Proprietor/Owner for 9 years at Italliani's, a high-end Italian restaurant recently sold.
  • Candy Hunke
    GM, New restaurant operator, and turnaround specialist at Mangia Pizza for 15 year.
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    Robert Nunez
    Unconfirmed
    Former CFO, Dallas Cowboys, outsourced CFO to multiple Austin start-ups
Previous Investors
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  • Bill Boebel
    Entrepreneur/engineer. CTO/co-founder Webmail.us (acq RAX). I also help a few amazing companies, including via Capital Factory, 500 Startups, TechStars & 21212
  • Pat Condon
    Co-Founder, Rackspace
  • Joshua Baer
    Founded 3 email companies and Capital Factory. Teaching 1 Semester Startup at University of Texas. Trilogy Alumni 1999. CS Carnegie Mellon.
  • Ed Roman
    Founded 2 startups, sold one. Lean Startup expert. Connected to many important entrepreneurs. Runs a private entrepreneur network. Mentors startups.
  • Matt Lyons
    Partner at Andrews Kurth LLP
  • Paul Janowitz
    CEO and Founder, Sentient Services and wantANDfound.com
Advisors
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  • Joshua Baer
    Founded 3 email companies and Capital Factory. Teaching 1 Semester Startup at University of Texas. Trilogy Alumni 1999. CS Carnegie Mellon.
  • Robert McKee
    Robert McKee is an advisor. He is a veteran investment banker in the retail and manufacturing industries.
  • Scott Price
    Advisor to Greenling.
Employees
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  • Mason Arnold
    Mason Arnold
    Unconfirmed
    Serial Entrepreneur, Sustainability & Organic nut, trying to change the world
Referrer
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  • Joshua Baer
    Founded 3 email companies and Capital Factory. Teaching 1 Semester Startup at University of Texas. Trilogy Alumni 1999. CS Carnegie Mellon.