Product
Still very much in private alpha, so we're going to keep things a bit vague for now.
Founders
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Dan MartellCanadian. CEO/Founder of Clarity.fm. Co-Founder of Flowtown (Acquired '11), Founder of Spheric Tech (Acquired '08), Mentor @ 500Startup. Investor in many.
Advisors
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Eric RiesAuthor of The Lean Startup
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Karl JacobKeen (Ingenio), DimensionX, Wallop, Coveroo and Cloudmark. $500+ million in exits to msft, at&t etc. Early advisor to facebook.
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Haroon MokhtarzadaCo-Founder/CEO Webs.com (acquired by Vistaprint). Co-Founder SGN (acquired by Mindjolt). Strong product focus.
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Andrew ChenStartup guy and advisor on metrics/marketing. Occassional blogger. Previously EIR at Mohr Davidow Ventures, ran product at AudienceScience.
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Hiten ShahCEO / Co-Founder of @KISSmetrics. Previously started @crazyegg and @acs. My hobby is helping entrepreneurs create something out of nothing.
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Sean RadGM at Hatch Labs (IAC company). Founder of Adly (largest celebrity endorsement platform for social media). Previously Founder of Orgoo (unified communications).
References
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Ro ChoyCOO at Formspring, ex-CEO at Peerpong, ex-CRO at RockYou. Ping me with questions at http://www.formspring.com/rochoy


