AppAddictive
Platform that optimizes commerce and advertising in Social Media.
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AppAddictive is the first to integrate the 4 components of a successful social media campaign (content, ad campaign management, messaging, analytics) into one platform. AppAddictive capitalizes its critical mass of 50 million Facebook users and the AppAddictive Ad Network to provide social advertising solutions.
Barriers to Entry: Switching costs, network effects, critical mass, patented algorithms
Ad exchange platform based revenue model. Freemium