alexis finch
Founder: TyK[Thought You Knew], GraphiteMind, The KofP [in stealth]. UX Research/Strategist, ex P&G/Coke/SCJ. UX Mentor: WIMA, pariSoma.
How I like to add value
I reverse engineer culture by figuring out how to make people tick... better. I was the lead consultant of UX/Global Research for P&G and Coke, and Strategic Planner for SCJ, Kraft and Kimberly-Clark. I currently am a UX Mentor for startups in SF/CHI/NYC.
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What I'm looking for
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What I've done
My global research on prestige packaging trends, packaging innovation and sustainability has been applied to the full P&G and Coke product line ups. My primary research let to the complete redesign of the Pantene packaging and brand architecture.
I founded and bootstrapped TyK [Thought You Knew] to shift the perception of female cyclists. Over four years I raised $30K in sponsorships to produce an annual calendar that was distributed world wide. In 2011, my Kickstarter campaign was picked up by LaughingSquid and the 2012 calendar has distribution across 4 continents.
I launched GraphiteMind in 2011 to cover technology conferences and startups. I've now covered the talks of startup luminaries from Alexis Ohanian, Founder of Reddit to Caterina Fake, Founder of Flickr, as well as covering SXSW, SecurityBSides, TechWeek, TwilioCon and Heroku Waza.
Founder
